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| Comparing the old and the new. |
Bursting in full colour, the stage was set to welcome a new generation of Panasonic OLED televisions in style. The launch, which was held on July 17, 2018 at the New World Hotel Makati, made the audience rediscover a world of technology, art, and fashion, merged into one.
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| Event host, Christine Jacob-Sandejas interviews the executives of the Panasonic Manufacturing Philippines, Corporation |
Panasonic’s picture quality has been taken to new levels across the 2018 4K UHD TV range thanks to their 4K Pro HDR technology with next-generation Hollywood Cinema Experience (HCX) 4K processor and 4K Hexa Chroma Drive Pro that empower to reproduce the colour of real life. From their flagship model OLED, down to their HD LED range that are equipped with Panasonic’s original colour processing technology— the new Hexa Chroma Drive is sure to deliver the best picture quality possible.
“Panasonic’s superior image processing techniques have been finessed over decades of TV development with exceptional unique technologies while continuing a 20-year Hollywood collaboration. We are confident that our 2018 TV lineup will deliver the ultimate viewing experience for Filipinos to date.” said Mr. Shinichi Hayashi, President of Panasonic Manufacturing Philippines Corporation.
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| Mr. Shinichi Hayashi, President of Panasonic Manufacturing Philippines Corporation. |
Panasonic OLED TV: The Choice of Hollywood
Panasonic has unveiled its next generation of OLED televisions as the centerpiece of its impressive 2018 TV line-up. The FZ1000 and FZ950 OLED Series feature the latest enhancements to Panasonic’s proprietary Hollywood Cinema Experience (HCX) 4K processor, delivering the most accurate and compelling picture quality, as Hollywood filmmakers intended.
“It’s not just us who believe the latest Panasonic televisions are uniquely designed to show pictures in the way they were created to be seen. Some of the film and TV industry’s biggest names now use Panasonic OLED televisions as an essential part of their work processes.” – Terry Saito, Director of AV Merchandising Division, Panasonic Appliances Marketing Asia Pacific
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| Terry Saito, Director of AV Merchandising Division, Panasonic Appliances Marketing Asia Pacific |
Key capabilities – Panasonic Television 2018
Panasonic has expanded its OLED range this year with the introduction of two series – the FZ1000 and FZ950. All feature the most powerful generation of Panasonic’s 4K Pro HDR technology with the newest OLED panel and the advanced HCX 4K processor.
Both 2018 OLED range now feature an Absolute Black Filter to provide the purest, most accurate black levels by absorbing ambient light in order to eliminate reflections – especially beneficial in brightly lit rooms. The new TVs are also THX® and Ultra HD Premium certified – further proof of their exceptional quality.
To complement its superior picture, the FZ1000 OLED Series boasts an upgraded Dynamic Blade Speaker, with Technics engineers responsible for every stage of development, from mechanical and electrical circuit design through to sound tuning, to produce best in class sound for an integrated TV speaker. It boasts a 40 percent volume increase, with no less than eight multiple speaker units – four larger woofers, four squawkers and two tweeters, plus a quad passive radiator to boost bass. Design aesthetics have also been enhanced, with the sound blade able to be wall mounted completely flush with the TV.
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| Rain Zapanta, Television Product Manager, Panasonic Manufacturing Philippines, Corporation. |
FZ1000 is available in 65-inch panel and FZ950 is available in 55-inch panel. Panasonic is also launching an impressive range of 4K UHD LED LCD TVs; FX700 Series in 65-inch and 55-inch screen sizes, and the FX600 Series in 49-inch and 43-inch screen sizes.
From the FX700 Series upwards, Panasonic will offer compatibility with open platform HDR10+ dynamic metadata technology – set to provide superior colour, contrast and highlights on a scene-by-scene basis, ushering Filipino movie enthusiasts into a new era of home entertainment.
Further enhancements that Panasonic has included are Dynamic Scene Optimiser and Auto HDR Brightness Enhancer. Dynamic Scene Optimiser uses picture analysis to mimic dynamic metadata when playing an HDR10 source. The TV detects brightness and optimises the way each scene appears, to yield more accurate results, rather than relying on the ‘one size fits all’ metadata provided by material mastered in the industry standard HDR10 format.
The Auto HDR Brightness Enhancer ensures the best viewing experience by adjusting HDR content manually or automatically. A light sensor built into the TV continually monitors the ambient light levels in a room and adjusts the way HDR pictures are reproduced accordingly. Consumers can adjust the HDR brightness manually, using 15 different setting levels.
All 2018 smart TVs have been upgraded to the new My Home Screen 3.0 operating system for hassle-free viewing and content access. This highly customizable OS allows even faster access to users’ favorite apps such as Netflix and YouTube.
Panasonic and Lifestyle
Following the brand’s shift to lifestyle marketing, Panasonic merged technology with fashion and beauty spheres during its launch to better demonstrate the televisions’ capabilities. Experiential installations such as digital art gallery and film viewing awaited, followed by an exciting fashion and body art runway show. People feasted their eyes on a glamorous show side-by-side the true-to-life colour reproduction of the Panasonic 4K HDR TV output, proving how realistic and beautiful the display can be.
Watch YouTube Video.
With this direction, consumers better expect for more innovation by Panasonic that will upgrade not just their viewing experience, but also the way they enjoy their lives.
A Closer Look:
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| Panasonic FZ950 Series 4K PRO HDR OLED TV |
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| Panasonic FZ1000 Series 4K PRO HDR OLED TV |
Drop by any Robinsons, Ansons, Abensons, EMCOR, K Servico and Du Ek Sam outlets to find out more, and see for yourself the newest 4K Ultra HD TV from Panasonic.
