The future of retail to boost customer experience is here.
Globe continues to elevate the customer experience while keeping them safe with its new store concept that combines traditional brick-and-mortar Globe Stores with a digital retail format.
Called Shop & Pay, the hybrid offering is a one-stop-shop for all of Globe's essential products and services. It was introduced as part of Globe’s annual 917 Day or September celebration inspired by its most iconic prefix: 0917. This month, Globe makes it a point to show its appreciation to its loyal customers through innovations that can uplift their lives.
“Globe provides today’s life-enabling essentials packaged in a reinvented retail experience centered on customer care and safety. With the pandemic and the growing adoption of digital technologies, we saw a big opportunity to mix online and on-ground retail experience for our customers,” said Bernie Llamzon, Globe EVP for Channel Management.
With the resurgence of COVID-19 cases, customers are looking for an alternative, safe, and convenient way to do their transactions in the new normal, thus, the rapid shift to digital.
The Globe Shop & Pay digital kiosks will help address customer hesitancy to visit and transact in physical stores. Instead, customers can use a digital touchscreen display in purchasing products and availing services. QR codes can be scanned, leading to online shops for payment and delivery requests.
To learn more about the different products, customers can use the “lift and learn” option. Once a demo unit is lifted, the video displayed will be interrupted to show the features of the phone and the corresponding hero offer bundled with it. If two demo units are lifted, a comparative table will appear to show both phone features and plan offers.
The digital displays also educate customers of available digital channels, highlighting mobile applications such as GlobeOne, GCash, and Globe At Home apps to help in the transition towards digital transformation.
Likewise, there are vending machines in the Globe Shop & Pay kiosks for bills payment, GCash cash-in, load top-up, or buying prepaid call cards and SIM cards.
This initiative is part of Globe’s commitment to the United Nations Sustainable Development Goals (UN SDG), specifically UN SDG No. 9 which emphasizes the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe upholds the UN Global Compact Principles and contributes to 10 UN SDGs.
To know more about Globe, visit www.globe.com.ph.
About Arabelle Jimenez.
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